BrandZ Top Japanese Brands

Toyota races into first place in the inaugural BrandZ Top 50 Most Valuable Japanese Brands ranking and report.

They key to any business’ success is how it is seen in the eye of its customer. In the latest study to be added to the BrandZ series of rankings, this report uncovers the trends driving brand growth in Japan by analysing interviews with over 80,000 Japanese consumers.

Read the report to discover which brands made the ranking, what Japanese consumers really think of their most valuable brands and how that contrasts with consumers around the world, and the opportunities available for Japanese brands to increase the value they contribute to their businesses.

Thought Leadership

Are you still trying to communicate your brand’s strength only with words?

"If you make something good, it will sell" no longer holds true in today's society. Asami Usuda suggests that brand building activities should address how visual and audio cues can shape intuitive judgements in consumers' brains.


Why is That Brand Growing? – The Secret is in Touch Points

How do challenger brands compete against top brands for market share? Toshimitsu Sekii suggests the key is to create a differentiated brand experience and know how to make the best use of each touch point.


Japan brands in decline – the importance of “Meaningful Difference”

Every year less and less Japanese brands rank among the Global Top 100. Hidehiko Otake discusses how Japanese brands can tackle this and strengthen brand equity by providing a Meaningful Difference to consumers.