Amidst economic slowdown, the Top 50 most valuable Indonesian brands have grown by 4%, exceeding the 3% growth of the Jakarta Stock Market, highlighting the value strong brands bring to businesses.
Financial services continue to dominate the ranking but tech-enabled categories like travel and transport are growing fast, forcing traditional brands to adjust their business models to maintain their industry presence.
Read the report to discover the brands to watch, the key trends businesses need to be aware of, and why brand building is more important than ever in Indonesia.
Managing Information Overload
Experiences help consumers manage the proliferation of choice. Getting the brand promise right and co-creating with consumers are two ways of many to create a meaningful brand experience. Learn more with Suresh Subramanian.
Consumer Led Innovation
Social media has given businesses a window into consumers lives - and a new way to gain inspiration. Madhav and Amira Khanifah share three approaches to integrating social listening into your product innovation strategy.
Taking the Biscuit
Growth is proving challenging for many biscuit brands in Indonesia. Feny Soraya and Ilham Maulana outline two rules for successful innovation that FMCG brands should follow to achieve growth.