More Asia-Pacific brands
join BrandZ™ Global 100
Seven newcomers joined the BrandZ™ Top 100 Most Valuable Global
Brands this year – three telecom providers, two retailers, a technology
company and a regional bank.
Reflecting the ongoing shift in Brand Value
from Europe and North America to Asia,
three of the newcomer brands are Chinese,
with one each from Australia, India, Japan
and the US.
The telecom providers include the Australian
Telstra, SoftBank from Japan and China
Telecom. Their presence indicates the
power and salience of telecom provider
brands generally, along with developments
specific to each brand.
Telstra increased in Brand Value based
on the strength of the Australian market
and opportunities in Asia. SoftBank owns
the majority of telecom provider Sprint,
which positions it to compete in the large
US market. Having received government
approval to operate 4G late in 2013, China
Telecom spent much of 2014 installing its
4G network across China.
The Chinese business-to-business
technology newcomer Huawei supplies
telecoms with network infrastructure and
increasingly focuses on providing the
Internet and cloud infrastructure required
for improved connectivity in e-commerce
and other industries.
The contrast between the retailer
newcomers – Alibaba and Costco – reflects
two key drivers of retail growth today:
e-commerce and brand experience.
Alibaba, the Chinese e-commerce brand,
joins the list after its record-breaking IPO. It
effectively links consumers and businesses
online, broadens retail to include offerings
like financial services, and keeps customers
within its ecosystem on its own mobile
Costco is all about stores – big ones. It is a
successful warehouse club at a time when
consumers are looking for more edited
assortments in smaller stores. Costco's
success cuts against these contemporary
trends because it delivers a positive brand
experience for customers, a strong bottom
line for investors, and a progressive work
environment for employees.
With 55 percent of its over 3,400 bank
branches located outside India's urban areas,
HDFC was well-positioned to serve the
expanding interests and wealth of customers
living in rural India.