BrandZ Top French Brands

Louis Vuitton holds firm as France’s most valuable brand as the combined value of the BrandZ Top 50 Most Valuable French Brands rises by 6% to $309.7 billion, a growth rate that outperformed the country’s GDP and makes it one of Western Europe’s strongest markets.

France’s stable of luxury and premium brands are the most successful brands for 2020, owing a lot of their strength to global expansion and brand awareness, which has helped them navigate challenging domestic headwinds.

Read the report to discover which brands made this year’s ranking, how consumer expectations of French brands are evolving, and the outlook for brands in 2020 and beyond.

 

Thought Leadership

Social networks: tomorrow’s advertising models

Is the advertising model of social networks under threat? Marianne Tournery discusses how initiatives such as the One-Click Shoppable Posts on Instagram demonstrate that advertising on social media still has a bright future ahead.

 

Gender representation in advertising: brands have to reset the balance

Gender roles in advertising are changing fast and there are opportunities for marketers who keep pace. Anne-Lise Toursel discusses how French ads are getting gender wrong and shares key takeaways for media targeting and effectiveness.

 

Brand Influencer Fatigue: Is influence marketing running out of steam?

Influencers' engagement rates have collapsed as consumers feel saturated by the boom of influencer marketing. François Nicolon discusses how brands can rebuild trust to offer a more qualitative influencer experience.

 
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