The banking sector maintained its presence in the 2019 BrandZ Australia Top 40 in a year where the total ranking value has dropped by 5% to US$96.8 billion.
The dividing line between many of the ranking’s best performers and those that struggled is the level consumers trust those brands. Brands that managed to combine winning the trust of the consumer along with being seen as meaningfully different to their competitors performed 6 times better than those that fell behind in these areas.
Read the report to discover which brands made this year’s ranking, the key trends businesses need to be aware of, and why trust is more important than ever in Australia.
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