BrandZ Top Australian Brands

The banking sector maintained its presence in the 2019 BrandZ Australia Top 40 in a year where the total ranking value has dropped by 5% to US$96.8 billion.

The dividing line between many of the ranking’s best performers and those that struggled is the level consumers trust those brands. Brands that managed to combine winning the trust of the consumer along with being seen as meaningfully different to their competitors performed 6 times better than those that fell behind in these areas.

Read the report to discover which brands made this year’s ranking, the key trends businesses need to be aware of, and why trust is more important than ever in Australia.

Thought Leadership

The Paradox of Purpose

To win in developed markets, brands must have a clear purpose. Learn more about the purpose paradox with brand-building insights from Dennis Wong.


Got a moment?

Brands that deliver a high-quality experience have grown their brand value 188% over the last 12 years. Jake Pilgrim explains how companies can create a brand experience that resonates with customers.


Using smarter data

Smarter data gets you closer to the heart of your customer. John Cucka outlines three critical factors that marketers should consider when analysing smart data.