Kantar and WPP in partnership with Google have published the 2019 BrandZ Top 50 Chinese Global Brand Builders ranking and report.
In this unique study that ranks and celebrates the strength of Chinese brands overseas, Japan, France and Spain have been identified as hot spots of potential growth.
However, general awareness of Chinese brands is shrinking, signalling a need to think beyond product launches to a more holistic brand building approach in order to achieve long term success.
Read the report to discover which Chinese brands are growing fastest overseas, and tips to survive in an increasingly cutthroat global market.
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