BrandZ™

BrandZ is an annual study of the views and opinions of people who use and buy brands.

The BrandZ study, conducted by Millward Brown for WPP, provides a unique piece of intelligence. Over the past 10 years Millward Brown has spoken to 3 million people about more than 100,000 brands. We combine the BrandZ data with financial data to compile our annual brand rankings.

May 2015 marked the 10th year anniversary of the BrandZ Top 100 Most Valuable Global Brands ranking and report which is published annually in the Financial Times.

Additional BrandZ rankings published annually include: 

Our research shows that meaningfully different brands grow faster. And, meaningfully different brands that also grow salience perform even better. Learn more about Millward Brown’s Meaningfully Different Framework.

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