To fully appreciate a new sensory experience, it must be experienced. Existing owners and users will have this opportunity but prospects may not.
How to reach the prospects
A key to successful innovation is to highlight the new experience through communication and set it in the context of the old or known. Millward Brown can help at every stage of the communication development process:
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Which channels are the most appropriate for your brand? |
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How can you best communicate the 5 senses through pictures and sound? |
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Has the new experience changed perceptions of the brand as desired? |
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