We interviewed 16-45 year old multiscreen users (defined as people who own or have access to both a TV and either a smartphone OR tablet). We chose to study this relatively advanced sub-group of the overall population to best reflect the growing importance of multiscreen behavior to video viewing around the world.
In all countries, a 25 question survey was conducted via mobile interviews on smartphone or tablet devices. A mix of panel and intercept sampling was used in all countries.
We surveyed more than 13,500 consumers across 42 countries. There was a minimum sample size of 300 per country