Specialist Practices

We help clients build and grow their brands from strategy development through to marketing execution and assessment of brand performance and future potential.

Across the group, we have a number of specialist practices that add depth to our broader offer:
BPRI Group
A global practice specializing in B2B research

Dynamic Logic
A global leader in measuring the impact of digital marketing effectiveness

Firefly Millward Brown
Millward Brown's global qualitative network

Millward Brown Optimor
Our strategy consultancy practice helps companies maximize the financial returns on their brand and marketing investments