IdeaBlog

IdeaBlog® is at the forefront of Millward Brown's "listening" solutions. This innovative and proprietary research solution is built on the dynamics of social networking and allows us to connect with consumers in the online environment - the communication mode of choice for many people today. 

 IdeaBlog creates a new way of engaging consumers in a dedicated and secure online environment. Participants think this approach is an original and exciting way to share ideas. We find that consumers become highly involved and demonstrate a real passion to share their thoughts openly.

IdeaBlog studies generate insightful contributions from your customers that often include detailed and unsolicited comments and information relevant to your brand. Personal stories are shared, polling and short surveys can be conducted, and multimedia content can be posted by participants. This form of rich information provides a new level of insight to help you develop, build and strengthen your creative, marketing and R&D activities.

Spread over time, our IdeaBlog tool is ideal for co-creation, conducting ethnographies, and testing early stage development concepts or a high number of stimulus materials.

IdeaBlog studies have been successfully run in 25 countries, and can be executed in 15 languages. Projects are managed by experts from our global network of qualitative practices.

Use IdeaBlog for:

• Brand strategy development
• Big idea testing
• Product concepts
• Communication concepts
• Media planning concepts

Click here to learn more about IdeaBlog, or contact your nearest Millward Brown office.