ChannelSelect

ChannelSelect provides quantitative evidence that a future communications plan, built around a specific brand strategy, will engage with enough of the right people when they are in a receptive frame of mind.

We help to:

• Identify a wide range of touchpoint opportunities that can be specified by planning teams
• Assess your target’s involvement with those connections; the relevance of the brand message within each connection (touchpoint); the likelihood to influence action; brand visibility and whether it has “permission” to be there.

ChannelSelect has an easy-to-use interactive deliverable that allows planners to interrogate the data and use it in conjunction with their own media and cost information.

Click here to find out more about how ChannelSelect can help you determine what connections offer scalable in-market engagement with your brand communications, or contact your nearest Millward Brown office.