Rich Emotion Insights
Millward Brown captures rich emotion insights with every Link copy test to help optimize your ad campaigns.
Millward Brown is the industry leader in helping marketers and agencies around the world optimize ad campaigns with our Link copy-testing solutions.
Millward Brown's Link copy-testing solutions use a comprehensive set of evaluative and diagnostic questions to evoke both rational and emotional viewer reactions. Neuroscience techniques like facial coding are built into every Millward Brown copy test and provide moment-by-moment insights of emotional response to your advertising.
We offer the industry’s best recommendations to optimize your creative to generate strong emotional impact and in-market effect, and to help you deliver the highest ROI from your advertising.