Optimize Communication

We offer a complete suite of communications solutions to help develop messages and creative that will achieve optimal results across media and marketing platforms. We will partner with you to understand your creative development process and to identify ways to help you achieve your objectives. From strategic planning through creative development to prelaunch validations — we will work with you in any category or market to design a program that works.

Develop Communication Ideas
A compelling & relevant communication idea is a cornerstone of effective brand marketing.  A powerful idea works well in a variety of media, makes it easier to create strong executions and results in a coherent and distinctive brand identity.  Our IdeaBlog solution and qualitative approaches will help identify and develop the strongest ideas to communicate your brand and develop compelling communications. We provide insight to ensure final executions retain and exploit the key elements that made the idea strong in the first place.

Optimize Advertising
Advertising is one of the largest discretionary investments you can make.  Get it right and the brand is likely to grow, get it wrong and the investment is lost. We understand the importance of investing wisely, proving the effectiveness of the advertising and delivering ROI. Link™ in combination with Zoom depth interviews can predict effectiveness and improve the return you get from your advertising before it goes live. Further optimization can be achieved from in-market feedback provided by Dynamic Tracking.

Optimize Digital Campaigns
As new digital channel opportunities continue to emerge, you need to understand what is effective and how to optimize your campaigns. AdIndex® will help evaluate online, mobile, gaming and other digital communications. AdIndex Dash™ will provide an early indication of your campaign's performance based on real-time measures of breakthrough including how memorable an ad is and whether or not your target audience is being reached.

Optimize Integrated Campaigns
Each element of a marketing campaign plays a role, while working in combination with other elements to achieve the overall goal.  Link360 tells you whether your campaign is working as intended and how well each element is performing. Link360 can be used for campaigns including any combination of advertising, point of sale, direct marketing, sponsorship, and mobile.