Retail

From multinational retailers to smaller local stores, Millward Brown helps clients to better understand shopper behavior, and deploy their marketing budgets more effectively.

We have worked extensively for the following types of retailers: home improvement, fashion, consumer electronics, home appliance, telecoms, fast food, grocery, big box and discount chains, department stores, luxury goods, convenience stores, pharmacy/drugstores, gas stations/petrol forecourts, and sporting goods.

To find out more, review our Business Solutions or contact your nearest Millward Brown office.