Personal Care & Cosmetics

Millward Brown’s expertise in the personal care and cosmetics categories spans the globe.

From exploring attitudes to and communications for skin care, fragrance and cosmetics brands in developed markets to understanding how consumers decide which single-use pack of shampoo to buy in developing markets, we can help guide your brand to success.

We understand the personal and cultural sensitivities surrounding the use of personal care products and our experts will always recommend the most suitable approach to meet your objectives.

To find out more, review our Business Solutions or contact your nearest Millward Brown office.