Kids/Tweens-Teens
Today’s children are marketing savvy, increasingly aware, well informed, and have become decision-makers in their own right.
Research conducted by Millward Brown indicates that global tweens, ages 9 to 14 years, influence family purchases from small ticket items like soft drinks to major family purchases such as automobiles.
Our research also highlighted that as many as one in three of the tweens we interviewed had already developed a strong emotional bond with adult brands, and that this allegiance was likely to develop further during the teen years and on into adulthood.
With this much influence over major purchasing decisions and future potential, it’s important to understand and market to this powerful consumer segment.
To find out more,
review our Business
Solutions or contact your nearest Millward Brown office.