Home Furnishings & Appliances
Like many other categories it has become increasingly important for marketers of home furnishings and appliances to understand the impact and effectiveness of their communications programs including word of mouth and online activities.
We have a good understanding of the challenges you face in marketing these high-ticket products and the need to know your consumers’ purchase-decision behavior across all selling environments.
Our experience in this field spans home furnishings, large and small appliances, consumer electronics, as well as home improvement products and retail outlets including do-it-yourself stores.
To find out more,
review our Business
Solutions or contact your nearest Millward Brown office.
