Corporate Branding & Reputation

Experts from our corporate reputation practice provide research-based consultancy to address the needs of corporate communicators, strategists and brandbuilders globally.

We provide our clients with independent, evidence-based counsel to support growth and manage risk through improving the effectiveness of corporate brand and reputation assets. To ultimately create long-term stakeholder value, we leverage robust methodologies where appropriate and collaborate with our clients to create custom solutions for their specific challenges. From global stakeholders to local small business decision-makers, we engage with senior leaders who are critical to corporate success. Audiences typically include the media, C-suite, financial community, corporate partners/peers, politicians and policy makers, non-government organizations, high–net-worth individuals and small business decision-makers.

 

Our Services

Corporate Brand Strategy
Positioning & Migration
Equity Audits
Equity Tracking
Portfolio Evaluation

Communications Planning
Strategic Communications Planning
Concept/creative Development
Communications Tracking & Evaluation
Execution Pre-testing

Reputation Intelligence
Reputation Monitoring
Crisis & Issue Management
Thought Leadership

Strategic B2B Marketing
Market Sizing & Entry
Market Segmentation
Product & Concept Testing

To find out more, contact:

In Europe - colette.mcgee@millwardbrown.com
In North America - jasonl@millwardbrown.com
Or your nearest Millward Brown office