The Precis PR analysis service provides clear, user-friendly media measurement and analysis for your company, your brands, your products and/or your various campaigns.  This is likely to include evaluating your message resonance within the media, determining the level of endorsement, tracking for the take up on your spokespeople, as well as monitoring for issues and assessing your share of discussion and profile compared with competitors.  The analysis is based on both quantitative and qualitative metrics.

Quantitative
As a result of substantial, validated research, Millward Brown Precis has constructed a uniquely sensitive measure of media “noise”. Each item of coverage, press or broadcast, is scored by overlaying a range of factors which affect the likelihood of the item being read or viewed, over the actual reach of the piece.

Qualitative
The measure of media “noise” is quantitative; however, the measure itself does not describe what the noise is about, or whether it is good or bad. This is where our content analysis plays its part. We break down media “noise” into its constituent parts: intended PR messages, and unsolicited content or “spin” placed on news.