Being part of Millward Brown enables us to measure PR's contribution to driving brands. By combining traditional marketing communications measures - for example, of advertising driven brand awareness - with our measure of below-the-line PR activity, it is possible to not only identify the "PR effect" on the brand, but also PR's contribution to sales.

Brand Business Goals

Develop Brand Strategy: We offer an array of customized solutions to help clients develop, launch and execute their brand strategies – from market, competitive and target audience assessment through to brand/product definition, positioning, pricing, marketing and performance planning.

Select Consumer Touchpoints: We work with our clients to identify the best marketing channels and media touchpoints to reach their target audience and deliver their brand promise.

Optimize Communication: We offer a complete suite of marketing communications solutions to help clients develop brand messages and creative that will achieve optimal results across media and marketing platforms.

Monitor In-Market Progress: We offer comprehensive 360 degree tracking services to help clients evaluate the effectiveness of marketing programs, media activities, brand experience and customer response, and to ensure appropriate actions are taken and brand objectives are met.

Analyze Financial Outcome: We help our clients understand the impact of their marketing strategies on longer term brand equity and to consider the financial and investment implications.

Our branded and proprietary solutions include: BrandDynamics™, WPP’s BrandZ™, Millward Brown Optimor Brand Consulting Services, and a full suite of analytic ROI tools.

Assess Future Potential: We work with our clients to explore future opportunities for their businesses, brands and brand portfolios.