Millward Brown

Online Word of Mouth

We can track and provide analysis from online news sources, blogs and message boards to help clients understand the tonality of online consumer comment and evaluate the success of online communications. Click here for further details.

Two innovative ways to measure social media

Click here to read the article by Duncan Southgate, Director Global Innovations, Millward Brown.


PR Analysis Integrated Measurement Reputation Management Sponsorship Interactive Reporting Online Content, News and Blogs	Case Studies Published Books Points of View White Papers	"The flexibility offered by Precis is invaluable, particularly the Precis.NET tool, which enables me to provide tailor-made surveys for various departments." Diane Michiels, Toyota Motor Europe.

Online Word of Mouth

Two innovative ways to measure social media

"The flexibility offered by Precis is invaluable, particularly the Precis.NET tool, which enables me to provide tailor-made surveys for various departments."