Jim Stengel and Millward Brown team up to deliver new approach to brand growth

Jim Stengel, former GMO of P&G, commissioned a study with an internal team and Millward Brown Optimor as an external partner. Together they identified 25 businesses as having grown fastest over a five-year period that shared a common characteristic: they “were organized around ideals of improving people’s lives, and activated these ideals throughout their business ecosystems.”

Ideals: The New Engine of Business Growth

“Doing well by doing good” - is that really attainable?

We have always thought so, but now we have proof. The most successful brands and businesses in the world are built around something other than just making profit. They are built around ideals.

Creating New Markets Through Brand Ideals

On October 18, 2010, the top story in The Wall Street Journal pronounced, "Apple Inc. posted a 70% surge in quarterly earnings … the latest sign that CEO Steve Jobs's gamble on consumer gadgets is paying off."

Brand Voyeurism: How Second-Movers and Drug-Users Can Rule 2011 and Beyond

Designed to uncover the brightest young writing talent in the WPP fold, the 2011 Atticus "Under-30 Essay" winner is Eric Tsytsylin of Millward Brown Optimor

Dispatch from a New Business Horizon

A study to understand why and how the world's leading companies integrate brand purpose into their businesses and deliver bottom-line benefits, was conducted by a team of WPP agencies including Landor, Millward Brown Optimor and Grey Worldwide.
Download the report.    Watch the video.

Brand Resilience: Managing Risk and Recovery in a High Speed World, by Jonathan Copulsky, CMO of Deloitte

Nigel Hollis, Benoit Garbe and Eric Tsytsylin brand strategists at Millward Brown contributed supportive evidence and case examples on the value that brands add to total business value, and how much value can be destroyed if the most precious asset of the business, the brand, is not managed carefully.

Brand: The New Business Leadership

The successful creation and management of brands will be the hallmark of business leadership in the 21st century. Does that sound bold?