There is no "typical" day at Millward Brown Optimor. The role of a consultant at any level is to help clients achieve the highest possible impact in their businesses, to be an integral part of the Millward Brown Optimor engagement team, and to have fun.

Consultants are encouraged to think about the big picture from day one. To help the client as much as possible, each team member needs to understand the overarching objectives set out for the project. Partners and Directors are always there to guide the team on how to deconstruct the big picture objectives into manageable work streams and activities.

Activities include a vast set of skills that the consultant acquires over time: interviewing clients, data gathering, analyzing of data, synthesizing data into cohesive documents that tell the "story" about the client's situation, developing recommendations, presenting findings to clients, managing other team members, handling client relations, to name a few. These skills over time add value and depth to the consultant's professional track of excellence and form the basis of what we call the "consulting toolbox".

Working with the team is informal and fun. Engagement teams can be as small as 2 people, or as large as 5-6 people. In either case, the environment is very intimate and collegial, as people tend to spend significant amounts of time with their team. Several team members develop deep and lasting friendships that stay with them for years to come. Team members often travel together for client engagements, and those are great opportunities to bond. Travel is an integral part of consulting, but at Millward Brown Optimor it is sprinkled throughout the engagement. It is rare for a consultant to be away from home for more than 2-3 days in a row.