Millward Brown Precis is dedicated to providing comprehensive PR measurement and analysis of media position. We give clients the intelligence to take greater control of their media perception, corporate reputation and, most importantly, the bottom line.

Even the best managed companies have opportunities to leverage their media relations better and by using Precis data, the relative importance of issues reported in the media can be seen at a glance but also in-depth. It shows which issues are topical, who's talking about them and in relation to which companies or competitors.

Since issues can result in much unsolicited coverage, the task of identifying priorities is important and can be difficult. This becomes far easier when using an analysis tool that puts issues coverage into perspective, enabling both trend analysis and proactive planning. Millward Brown Precis assesses:

• The quality of coverage (reporting tone, strength of message communication)

• The effectiveness of message delivery

• Company position in relation to critical industry issues

• Media perception of your strengths and weaknesses in relation to your objectives and against your competitors