because reputation matters

Millward Brown Precis measures media content, analyzing the news landscape in which organizations operate. We feed back vital information to our clients on their media reputation. This expertise led us to win the top Platinum award at the 2006 AMEC Communication Effectiveness Awards.

Millward Brown Precis was founded in 1993 and has grown to become the market leader in the UK and Europe and one of the top 3 media evaluation agencies globally. Precis was acquired by the Millward Brown Group in December 1999.

We measure media noise, favorability, and message communication from both a quantitative and qualitative perspective. We monitor and analyze below the line communications, such as online news, word of mouth and consumer generated media.

Our work ranges from ad hoc PR campaign analysis through to competitor benchmarking and reputation analysis. We are often used by PR agencies to analyze the success of individual campaigns and to assess how effectively messages penetrated their target audience.