Millward Brown Optimor is recognized for best-in-class practices in marketing mix modeling.

We offer a complete suite of marketing tools—from measurement of ROI at the individual item and brand level, to the portfolio and category business unit and holistic market level modeling. Our advanced econometrics team has taken recent advances in academic modeling and translated them to the commercial world.

Our tools are designed to measure both the short-term impact on sales and the longer-term value created by brand building, in order to provide the total return on marketing investments.

Our approach measures historical ROI and provides a clear direction for channel optimization and future business performance. The objective is to help clients identify the marketing investment strategy which will drive the most sales and profits short-term, and maximize longer-term financial value.