At Millward Brown Optimor, we understand the growing pressure from finance departments, CEO's and boards to demonstrate the returns from brand and marketing investments.

We can help you provide high levels of accountability for marketing, by:

• Adding a harder, financial ROI component to existing brand and advertising tracking studies
• Creating value-based Brand Scorecard and other advanced tracking tools
• Developing activity specific ROI tracking, e.g. cross-channel sponsorship measurement
• Developing integrated marketing dashboards for ROI measurement across different types of media, marketing activities and brand experience touchpoints
• Providing simulators and optimizers for internal company use.