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Brand Performance Measurement Brand Strategy Development Brand Valuation Architecture & Portfolio Strategy Customer Investments Sponsorship ROI Marketing ROI Innovation Analytics Brand Licensing Scorecards & ROI Tracking		Millward Brown Optimor has developed the most robust brand valuation model available. Our analysis combines capital markets theory with the latest market research and statistics methodologies, drawing upon Millward Brown's unrivalled capabilities and databases. Our methodology conforms to US and International Accounting Standards, is endorsed by the IRS and SEC, and complies with Six Sigma requirements. We quantify the financial returns created by brand and show how to build brand value over time.