In The Press

Joanna Seddon, ‘Thought Leader’, to speak at forum
Firms that build brand value will be recession surviors
Brand Power - Fast Food Brands Are On The Fast Track
Getting to Bottom Line of Brand Equity
Marketing Week: Revaluing Brand Values
Brand Strategy Magazine, March 2008
Recession marketing: tough choices in hard times
MB Optimor’s Christian Dorffer shares ten key lessons for marketing Directors in a recession