The Marketing Director and the Board: quantifying the value of marketing
Economist - The 8th Annual Marketing Directors’ Summit
March 13, 2008
The Dorchester, London

Joanna Seddon will share insights on how to demonstrate the link between marketing and shareholder value to win over the board.
Register now at http://www.economistconferences.com/roundtable/public/con_common.asp?rtid=1176&rtRegion=4&area=1

Building the Case for Olympic Sponsorship
ARF Re:think 2008 – The 54th Annual Convention
March 31–April 2, 2008
Marriott Marquis, New York

Brand managers who include event sponsorship in their marketing mix often face a daunting challenge –justifying the ROI involved in the program. Hear Joanna Seddon and Ove Haxthausen discuss a new way to analyze ROI and meet this challenge.
Register now at http://www.thearf.org/events/upcoming/rethink-08.html

Bringing it down to money
Conference Board & Columbia Business School
Fifth Annual Marketing Effectiveness Conference
April 15-16, 2008
Marriott Financial Center, New York

Joanna Seddon will discuss how to measure total returns from marketing investments in the short term and long term and will share her views on taking metrics down to the only measurement that everyone understands: money.
Register now at http://www.conference-board.org/conferences/conference.cfm?id=1559

Getting a Return on your Brand Investment
Conference Board
2008 Corporate Image Workshops: Maximizing the Performance of your Brand
April 24-25, 2008
Marriott Eastside, New York

Nikhil Gharekhan will discuss the role of brands in driving shareholder value and how to quantify it in financial terms.
Register now at http://www.conference-board.org/conferences/conference.cfm?id=1587