2009 BrandZ™ Top 100 Ranking
Strong brands have the power to create business value. They impact much more than revenues and profit margins. Strong brands create competitive advantages by commanding a price premium and decrease the cost of entry into new markets and categories. They reduce business risk and help attract and retain talented staff.
Millward Brown Optimor created the BrandZ Top 100, a ranking that identifies the world's most valuable brands measured by their dollar value. Our brand ranking provides key insights and actionable information for finance, marketing and business professionals on how to manage and grow their brand assets.
Millward Brown Optimor congratulates all companies featured in this year's BrandZ ranking: being among the world's most valuable brands demonstrates successful business and brand management.
BrandZ Top 100 2009 Report (PDF)
BrandZ Top 100 2009 Press Release (PDF)
BrandZ Methodology Video
Cristiana Pearson explains the methodology behind the BrandZ Top 100
BrandZ Top 100 iPhone App
Tap the App Store icon on your iPhone and search for “BrandZ 100” to get started, or click here to visit the iTunes store.
Media Coverage and Related Articles from 2009 Release
Financial Times
View the special report on the FT Web site
Old-timers and high-tech prosper
Advertising Age
Recession Doesn't Dent Total Value of Top 100 Brands
Forbes
World's Most Powerful Luxury Brands
Marketing Magazine
Google breaks $100bn brand value threshold
Top 100 global brands by value 2009
Mark Ritson
Strength In Numbers
BBC News Online
Brands add value despite slowdown
Birmingham Business School
BrandZ™ Top 100 Video
The Washington Post
Guess Which Brand Is Now Worth $100 Billion?
Google Video
Google shares their favorite brands
2008 BrandZ Top 100 Ranking
Below are links to last year's reports and media coverage.
BrandZ Top 100 2008 Report (PDF)
BrandZ Top 100 2008 Press Release (PDF)
Media Coverage and Related Articles from 2008 Release
Financial Times
Open PDF of the full Financial Times special report
View the special report on the FT Web site
Battle of the Brands Q&A Featuring Nigel Hollis, Chief Global Analyst, Millward Brown and Hayes Roth, Chief Marketing Officer, Landor
Advertising Age
Best Brand on Earth? Starts With a G ...
CNN
Interview with Joanna Seddon, CEO of Millward Brown Optimor
Coverage of the leading regional brands
Forbes.com
World's Most Powerful Luxury Brands
Click here to view additional media coverage
2007 BrandZ Top 100 Ranking
BrandZ Top 100 Report 2007 (PDF)
2006 BrandZ Top 100 Ranking
BrandZ Top 100 Report 2006 (PDF)
Media Contacts
Miquet Humphryes
Global Communications & Marketing Manager
Millward Brown
t: +44 1926 826179
m: +44 7824 836770
miquet.humphryes@uk.millwardbrown.com