Our approach is more rigorous than conventional branding and marketing methods to produce results which can be presented at board level. It requires a unique mix and high level of capabilities from our team.

The Millward Brown Optimor team is drawn from a variety of disciplines—including brand and business consulting, marketing, market research, finance and accounting, economics/ econometrics and statistics.

We work across all Millward Brown offices to provide an integrated mix of consulting, qualitative and quantitative research, econometrics and marketing sciences, and local market skills, to ensure the highest quality results for our clients. In addition, we often partner with our many sister companies in WPP.

Our people are trained to apply and add to our intellectual capital and to develop the maturity and breadth of perspective required at the highest levels of our clients' companies. We work globally—with most consultants fluent in three, and many in five, languages.