Millward Brown Optimor is dedicated to maximizing the financial returns from brand strategy and marketing investment.

Even the best managed companies have opportunities to better leverage their brand portfolios and generate more value for shareholders. Our team combines experience in market strategy with financial modeling and advanced econometrics to help our clients grow the value of their brand assets, identify and capture brand-driven growth opportunities and maximize returns on their marketing investments.

MB Optimor offers an integrated approach to brand and marketing analytics and accountability, which links market research, customer and financial data. This enables us to measure both the short-term and the longer-term impact of brand and market strategies and quantify total ROI.

We help clients identify and realize the business opportunities that valuable brands offer by linking brand and market decisions to business financials. By measuring performance objectively, we help you grow sales and profits to maximize the value of your brand portfolio.

We can help you spend your marketing money more wisely, by providing objective answers to the following questions:

• How does our brand and marketing performance compare to best practices?
• Which brand strategies will accelerate growth and shareholder value creation?
• Do we have too few or too many brands to achieve our business potential?
• Are we focusing on the right channels and customer touch points?
• How should we invest to drive higher sales and profits?
• How should we balance short-term ROI and longer term brand building?