Millward Brown

BrandZ Top 100 Ranking
In its fourth year, this global study ranks the most valuable brands as measured by their dollar value. Commissioned by WPP and designed and implemented by Millward Brown Optimor, this is the first and only ranking that combines customer measures of brand equity with financial data. The ranking includes both consumer and B2B brands.
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Brand Performance Measurement Brand Strategy Development Brand Valuation Architecture & Portfolio Strategy Customer Investments Sponsorship ROI Marketing ROI Innovation Analytics Brand Licensing Scorecards & ROI Tracking	MB Optimor is Millward Brown's global brand strategy and financial consultancy. Our consulting offer is designed to grow the value brand and marketing add to your business. We provide actionable recommendations with demonstrated financial results on key issues facing marketing leaders.	Super Bowl, Super Score - ADWEEK Super Bowl Ad Pricetag - CNBC Firm Finds Brands Power Financial Performance - MediaPost Valuation of World's Most Powerful Brands Increases Dramatically in Latest Millward Brown Optimor Analysis

Brand Performance Measurement

Brand Strategy Development

Brand Valuation

Architecture & Portfolio Strategy

Customer Investments

Sponsorship ROI

Marketing ROI

Innovation Analytics

Brand Licensing

Scorecards & ROI Tracking

Super Bowl, Super Score - ADWEEK

Super Bowl Ad Pricetag - CNBC

Firm Finds Brands Power Financial Performance - MediaPost

Valuation of World's Most Powerful Brands Increases Dramatically in Latest Millward Brown Optimor Analysis