Helping technology companies understand the continually changing consumer and business-to-business landscape has been second nature to Millward Brown since the beginning of the technology revolution. Our information and insight influences most leading global technology brands. We provide consultancy on everything from home-based and mobile consumer products to integrated IT systems and architecture that power the world's biggest businesses. Whether it's hardware, software, or technology as media, we can help you understand how people use and relate to the products, brands, and services that are part of their lives.

We provide both syndicated and custom research and advisory services to technology companies, covering everything from product and pricing optimization to brand valuation and tracking; from copy testing to media ratings. Millward Brown's syndicated IntelliQuest CIMS studies (conducted in the U.S.) deliver marketing and media information with a look toward future purchase intent. Decisions affecting billions of advertising dollars annually are made based on our detailed information.

To find out more about our custom and sydicated offerings contact your nearest Millward Brown office