Millward Brown’s expertise in the personal care and cosmetics categories spans the globe.

From exploring attitudes to and communications for high-end skin care, fragrance and cosmetics brands in developed markets to understanding how consumers decide which single-use pack of shampoo to buy in developing markets, Millward Brown’s range of actionable solutions can help marketers guide their brands to success.

We understand the personal and cultural sensitivities surrounding the use of certain care products and our client service experts will always recommend the most suitable approach for the client’s issue, whether that be rapport building qualitative, the anonymity of online, or more traditional quantitative.

Our innovative solutions help clients in the personal care and cosmetics businesses develop better brand strategies, select more meaningful consumer touchpoints, optimize their communications, monitor their in-market progress, analyze the financial outcome of their efforts, and assess their future potential.

To find out more contact your nearest Millward Brown office.