Together, Millward Brown and Millward Brown Optimor offer an array of solutions and services to help you assess the future potential of your brand — from marketing accountability analysis that provides a clear direction for future investment and future business performance to evaluating your brand's potential to generage wealth.

Brand Expansion

A strong brand has the potential to create value beyond the boundaries of the existing business. Our experts at Millward Brown Optimor have solutions to evaluate a brand’s potential to create value in new and third party situations.

Examples include: brand licensing systems and intellectual property holding companies; establishing the value of a brand for M&A transactions; and identifying the right co-brand partners as well as brand extensions and new product development.

Portfolio Management

Millward Brown Optimor’s experts bring a financial and a marketing perspective to portfolio strategy and investment planning. This framework enables us to identify alternative portfolio strategies and investment options and then assess their financial impact on both the business and the brand.

Recommendations on portfolio rationalization, brand architecture and investment allocation are based on demonstrated financial results.

To find out more, contact Millward Brown Optimor.

To find our more about how we can help you assess the future potential of your brand, contact your nearest Millward Brown office.