Millward Brown works in over 70 countries with local and multinational food and beverage clients. From mass-market hot and cold beverages to premium-market alcoholic drinks; from frozen foods to fresh local gourmet meals; from milks and cheeses to niche market speciality products, we help those in the food and beverage industries optimize their marketing opportunities.

Our client service teams have helped food and beverage clients with business and brand strategy projects; consumer needs assessment; segmentation studies; brand health studies; market penetration and development; positioning; brand perception studies; advertising/concept exploration and assessment; communications pre-testing; communications effectiveness measurement across all media including digital, online, Word of Mouth and PR; quantifying the contribution of demand and activation to sales; brand equity; sponsorship evaluation, logo design assessment; new product development; brand portfolio rationalization; and channel optimization.

In addition, our Marketing Science teams are able to help packaged goods clients relate marketing spend to sales; conduct pricing, brand format studies and other “trade-off” and conjoint studies; and better understand levels of customer satisfaction.

We couple our on-the-ground expert local knowledge of a market with our range of proven qualitative and quantitative solutions to help clients working in the food and beverage industries drive their brands forward.

To find out more contact your nearest Millward Brown office.