Millward Brown has considerable experience conducting consumer and B-to-B research in the financial services industry throughout many global markets. We have worked extensively across all categories within the industry including private and commercial banking, brokerage, investment, insurance, credit/credit cards, and venture capital products and services.

Our financial services teams have helped financial firms with consumer needs assessment; segmentation studies; market penetration and development; positioning; advertising/concept exploration and assessment; brand equity; logo design assessment; new product/service development and assessment for private, virtual, remote, and small business banking services; e-commerce, Web site and software usability testing; mergers and acquisitions; and strategic initiatives including de-commoditization and channel optimization.

We employ a range of proven qualitative and quantitative solutions to help drive forward financial services brands.

To find out more contact your nearest Millward Brown office.