We offer an array of solutions to help you determine the impact of your marketing strategies on long-term brand equity. We will also help you understand the financial and investment implications of your marketing activities.
In addition to offering a full suite of analytic ROI tools, our colleagues at Millward Brown Optimor can provide you with strategic recommendations with demonstrable financial impact. Millward Brown Optimor offers a unique integrated approach to marketing analytics and accountability to assess brand and marketing decisions in the context of overall business and portfolio strategy.
Brand Equity
We can help you understand the impact of your marketing strategies on the longer term equity of your brand. By uncovering the strengths and weaknesses of your brand or service, we will enable you to maximize the effectiveness of your marketing plan and explore your options for growing market share.
Our unique approach will:
- Identify where your customers are on their journey to loyalty
- Identify how well your brand is performing in terms of winning that loyalty
- Identify your brand’s potential for future growth.
Additionally, our experts at Millward Brown Optimor can link Millward Brown data to industry and business financials enabling us to determine how a brand drives financial value, and to identify opportunities to create more value in the future.
ROI
All our solutions are designed to help you maximize your marketing ROI. They span from helping you develop the most effective brand strategy, select the most appropriate consumer and media touchpoints, optimize your spend across all media, monitor how well you’re doing in the marketplace, to helping you analyze the financial outcomes of your actions and plan strategies to expand your brand and more effectively manage your portfolio.
Our experts at Millward Brown Optimor can provide additional value by:
- Adding a harder financial component to your existing brand and communications tracking studies
- Creating value-based brand scorecard and tracking tools
- Developing activity-specific ROI tracking
- Developing integrated marketing dashboards for ROI measurement across different types of media, marketing activities and brand experience touchpoints
Brand Value
Our colleagues at Millward Brown Optimor are uniquely positioned to help you value your brand. They have developed a robust brand valuation model which combines advanced capital markets theory with the latest in marketing science.
From their top-level brand valuation of the BrandZ Top 100 most powerful brands, to in-depth bespoke brand valuation projects, we can quantify the financial returns created as a result of brand ownership and show you how to build your brand over time.
To find out more about how Millward Brown can help you determine the financial outcome of your activities, contact your nearest Millward Brown office.