ChannelSelect provides quantitative evidence that a future communications plan, built around a specific brand strategy, will engage with enough of the right people when they are in a receptive frame of mind.

• It covers a wide range of connections opportunities that can be specified by the planning teams
• It looks at your targets’ involvement with those connections, how relevant the brand message is within each connection, how likely it is to influence action, whether your brand is visible in those places and whether it has “permission” to be there

ChannelSelect has an easy-to-use interactive deliverable that allows planners to interrogate the data and use it alongside their own media and cost information.

To find out more about how ChannelSelect can help you determine what connections offer scalable in-market engagement with your brand communications, download the pdf or contact your nearest Millward Brown office.

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