In The Press

How Small Companies Build Big Brands
BusinessWeek interviews Eileen Campbell, CEO, Millward Brown Group. Click here to view - June 10, 2008
Global Brands | Special Report
Financial Times (http://www.ft.com) - April 21, 2008

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How effectively can ad research predict sales?
Admap October 2007 (www.admapmagazine.com) - October 01, 2007

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Danske brands skal turde mere (in Danish)
Borsin Magasin (www.borsen.dk) - September 26, 2007

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Is it worth the energy?
Brand Strategy September 2007 (www.brandstrategy.co.uk, for subscription information please contact: ian.paxton@centaur.co.uk) - September 01, 2007

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Brand-driven shareholder value creation
European CEO (www.europeanceo.com) - August 01, 2007

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Risk jockey
Marketing Management March/April 2007 (www.marketingpower.com) - April 01, 2007

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Secrets of challenger brands
Marketing Management May/June 2006 (www.marketingpower.com) - June 01, 2006

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