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Aug 2008 |
 In this age of An Inconvenient Truth, hybrid cars, and a backlash against bottled water, socially conscious consumerism is on the rise. The environment, organic products and corporate responsibility are attracting a lot of attention. In response, companies across many industries are driving home messages of concern and conservation. But are these messages resonating with older consumers? More... |
It will come as no surprise that most people prefer less advertising to more. But what may be unexpected are findings from Dynamic Logic's* latest AdReaction survey, which reveal that consumers' general perceptions about various media and specific online advertising formats vary considerably across the U.S., the U.K., Spain, Germany, France, the Netherlands and Italy. More... |
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