Points of View

To help business keep up to date with their ever changing marketplace, Millward Brown has created a number of points of view on the latest thinking impacting brands, media and marketing. Each month we tackle a different topic. Click on the links below to read our views on some of the key challenges facing marketers today.


2.10 - Social Media: Fans and Followers Are an “End,” Not a “Means”
1.10 - The Advertiser's India: One Country or Many?
12.09 - Brand Building in Africa in 2010: A Field Guide for the Final Frontier
11.09 - Ads That Travel: Planning a Safe and Profitable Journey for Your Campaign
10.09 - The Keys to Brand Success
8.09 - Planning by Numbers
7.09 - What's Next for Mobile?
6.09 - Marketing During Recession: Planning on Recovery
5.09 - Culture Clash: Globalization Does Not Imply Homogenization
4.09 - Rules of Engagement
12345