Today's fast-growing markets, including the BRICs economies (Brazil, Russia, India and China), are the potential future cornerstones of the world economy. They are also significant markets in their own right. International brand owners cannot afford to ignore them. Yet not everyone who finds themselves working on a brand in these markets has prior knowledge of the country. The pieces below are intended as a gentle introduction to the marketing and media environments in markets we all must get to know better in the future.