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- Founded: 1973
- Over 74 offices in 47 countries
- Has working relationship with more than 70% of the world's top 100 brands
- Member of The Kantar Group, the information and consultancy division of WPP
- Millward Brown Group of companies include:
- Dynamic Logic, Inc.
- Greenfield Consulting Group
- BMRB
- MaPS
- Millward Brown Firefly
- Millward Brown Optimor
- Millward Brown Precis
- 1,800 Dynamic Tracking studies currently running
- Over 38,000 Link™ copy tests conducted
- More than 1,875 BrandDynamics™ projects covering over 17,000 brands completed or currently running
- Over 450 brand sales modeled
- 2,400 BRANDZ™ projects completed
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