Fast Facts

  • Founded: 1973
  • 78 offices in 51 countries
  • Member of The Kantar Group, the information and consultancy division of WPP
  • Millward Brown Group of companies includes:
  • 1,800 Dynamic Tracking studies currently running
  • 57,330 Link™ tests conducted (as of end of December 2008)
  • More than 3,482 BrandDynamics™ projects covering over 29,396 brands (as of end of February 2008)
  • Over 1,000 brand sales modeled (as of July 2008)
  • 3,701 separate BRANDZ™ studies completed