Fast Facts

  • Founded: 1973
  • Over 74 offices in 47 countries
  • Has working relationship with more than 70% of the world's top 100 brands
  • Member of The Kantar Group, the information and consultancy division of WPP
  • Millward Brown Group of companies include:
    • Dynamic Logic, Inc.
    • Greenfield Consulting Group
    • BMRB
    • MaPS
    • Millward Brown Firefly
    • Millward Brown Optimor
    • Millward Brown Precis
  • 1,800 Dynamic Tracking studies currently running
  • Over 38,000 Link™ copy tests conducted
  • More than 1,875 BrandDynamics™ projects covering over 17,000 brands completed or currently running
  • Over 450 brand sales modeled
  • 2,400 BRANDZ™ projects completed