Marketers regularly change the creative content of their campaigns, but there is no automatic driver for adopting new media channels. Changing established media allocations is risky; weighing the options requires time and effort, and then there is the “fear factor” — making the wrong decision can make exploration seem daunting. But it doesn’t have to be.
Our Changing Channels 70/20/10 model captures the dynamic nature of the media marketplace and embodies the need for channel plans to continually evolve to provide optimal return.
The world moves forward, and those who don’t advance are left behind. Marketers need a way to embrace change without being consumed by it. Learn more about our key channel optimization solutions AdIndex® (Dash, Mobile), CrossMedia Research™, and FanIndex.