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The Book

The People Behind the Book

The Author

Jim Stengel is the former Global Marketing Officer of Procter & Gamble, where he had organizational responsibility for nearly 7,000 people. He has been named multiple times by ADVERTISING AGE as the number one "Power Player" in marketing and recognized as Grand Marketer of the Year by BRANDWEEK magazine in 2005; in September 2011, he was named to the FORTUNE Executive Dream Team. He is currently President/CEO of The Jim Stengel Company, LLC, and adjunct Professor of Marketing at the UCLA Anderson School of Management. He is on the Board of Directors for AOL and the Motorola Mobility Board and serves as an Advisor for MarketShare, an industry-leading marketing analytics firm. For more information, visit JimStengel.com.

The Contributor & Partner

Benoit Garbe led the Stengel Study of Business Growth and has been an advisor to Jim Stengel over the past four years. As Vice President of Millward Brown Optimor, Millward Brown’s brand strategy consultancy, he leads key global brand strategy assignments and ongoing business development initiatives. He has advised many companies including Gucci, Microsoft, Pepsi, P&G, Ritz Paris, Mayo Clinic and Vodafone, on how to grow their businesses and transform their organizations through their brands. Prior to joining Millward Brown Optimor, Benoit spent 10 years on the client side, managing brands at LVMH, Diageo, and Nike. Benoit holds an M.B.A from Harvard Business School and a bachelor’s degree in marketing from Ecole Supérieure de Commerce de Lille, France.

The Millward Brown Team

The Stengel Study of Business Growth was supported by a multidisciplinary team of top researchers, strategists, and thinkers, led by Benoit Garbe, from across the Millward Brown community. The team included Millward Brown Optimor's Mario Simon, Eric Tsytsylin, Dan Lewen, and Thalia Madrazo; experts from Millward Brown's Neuroscience Practice Graham Page, Sarah Walker, and Barbara O'Connell, as well as Gordon Pincott, Millward Brown’s Chairman of Global Solutions.

About Millward Brown

Millward Brown is one of the world's leading research agencies and is expert in effective advertising, marketing communications, media and brand equity research. Through the use of an integrated suite of validated research solutions — both qualitative and quantitative — Millward Brown helps clients build strong brands and services. Millward Brown has more than 79 offices in 54 countries. Additional practices include Millward Brown's Global Media Practice (media effectiveness unit), The Neuroscience Practice (using neuroscience to enhance traditional research techniques), Millward Brown Optimor (focused on helping clients maximize the returns on their brand and marketing investments), Dynamic Logic (the world leader in digital marketing effectiveness) and Firefly Millward Brown (a global qualitative research business). Millward Brown is part of Kantar, WPP's insight, information and consultancy group.

About Millward Brown Optimor

Millward Brown Optimor is a brand and business consultancy dedicated to igniting business growth through transformative brand and market strategies. The group provides strategic corporate and brand consulting rooting its approach in consumer research, stakeholder understanding and financial analysis. Millward Brown Optimor is part of Millward Brown, one the largest global research firms, part of the WPP Group.